I feel this is a post-modern as it extends reality. Realistically, you don't slide away from work, and slide through super markets buying things. The advert is weird for the sake of being weird. This may come under hypotextuality as I see it as a parody on life and work. He works in a bank, is meant to be suited and booted, but instead plays a spoof type role of walking through the workplace in swim wear.
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